Experienced digital marketer, science and environmental communicator, music journalist
Prior to academia, I spent six years as a director at a digital marketing agency, plus have held several science and environmental communication roles, including with the National Park Service and the Energy Institute at Colorado State University. I was also an arts and entertainment writer for ListenSD and the UCSD Guardian.
SCIENCE COMMUNICATION EXPERIENCE
Communication Specialist – National Park Service
2019 – 2020
Natural Resources Science and Sustainability, Water Resources Division, Ocean and Coastal Branch in Fort Collins, CO
I supported the Coastal and Ocean Advisory & Support Team (COAST) community of practice through curating and writing content for digital platforms like social media, listservs, newsletters, and websites.
Communication Specialist – CSU Energy Institute
2019
PowerHouse Energy Campus, Colorado State University in Fort Collins, CO
As a member of the Communications Team, I created original design, web, social media, public relations, journalism and video content to showcase the research, education, events, and stories at the Colorado State University Energy Institute.
DIGITAL MARKETING EXPERIENCE
85SIXTY is a digital marketing agency based in San Diego, CA and Denver, CO.
PAST CLIENTS include Ikon Pass, Alterra Mountain Company, Mammoth Mountain Resorts, Big Bear Mountain Resort, Visit Big Bear, DC Shoes, Blundstone USA, ASICS, Onitsuka Tiger, Diamondback and Raleigh Bicycles, Stone Brewing Co and Evolution Nutrition.
Director of Social Media
2015 – 2018
- Led the development of client objectives and ongoing strategic marketing direction
- Planned and executed 360 digital marketing and social media campaigns
- Developed content, accelerated through experiential, partnerships & native ads
- Allocated paid social budgets, conduct A/B testing, optimize targeting and creative
- Managed a diverse team of content creators and community managers
- Maintained solid client relationships, lead regular client presentation
- Spearheaded reviews of analytics, competitors, industry trends and best practices
- Built marketing calendars to execute content and brand strategy
Social Media Strategist
2013 – 2015
- Created, implemented and assessed social media strategies in integrated marketing efforts
- Managed client’s day to day social media channels and communities
- Social media content creation – photography and Adobe creative suite
Music Journalism
Editor in Chief
2013 – 2016
ListenSD – San Diego, CA
- Managed a team of 20+ contributors to provide live concert coverage in San Diego
- Produced written and visual content for our website and social media channels
- Copy edited and provided editorial direction for all content on ListenSD.com
Senior Staff Writer
2008 – 2012
UC San Diego Guardian – Arts & Entertainment
- Wrote weekly music/film reviews, interviews, and features
- Conducted and transcribed interviews with artists, musicians and filmmakers
Popular Press Writing
- Fort Collins Utilities partners with CSU, She’s in Power to model city’s solar energy – CSU SOURCE (August 2019)
- Making Strides: The Walkability of NOCO Communities – NOCO Style (March 2019)
- Arroyo Seco Weekend – Year Two Was a Success – ListenSD (June 2018)
- The First Arroyo Secco Weekend In Pasadena Is Anything But Dry – ListenSD (July 2017)
- PBR Music Society Parties with Big Bloom at Ty Segall – ListenSD (January 2017)
- Desert Daze 2016 Blew Minds in Joshua Tree, CA – ListenSD (October 2016)
- ListenSD Presents: The 2015 Beach Goth Awards – ListenSD (October 2015)
- ListenSD Exclusive: Interview with Cole Becker from SWMRS – ListenSD (October 2015)
- Tame Impala at the Observatory North Park – ListenSD (August 2015)
VOLUNTEER & SERVICE ROLES
Organizer & Host
DimeStories – Fort Collins, CO
(2018 – 2020)
- Organized and hosted a monthly three-minute storytelling event at the Forge Publick House with support from Old Firehouse Books.
- Created and disseminated all promotional material
Mentor
Big Brother Big Sister – San Diego, California
(2015 – 2016)
- Mentored a high school senior from a low-income neighborhood
- Took my little sister on monthly cultural and entertaining outings in the community
Volunteer
Oceanside SOAR – Oceanside, CA
(2017 – 2018)
- Managed organic and paid social media efforts of political action group SOAR, which stands for “Save Our Agricultural Resources”. The goal of the organization is to save open space, public parks and agricultural land in Oceanside, California.
Volunteer
Brother Benno’s – Oceanside, CA
(2015 – 2016)
- Volunteered on-site at the soup kitchen with food distribution, facility decoration and sorting donations
- Created and managed social media accounts
- Wrote articles for monthly newsletter – interviewing community members
Amanda L. Molder 