Peer Reviewed Publications
Molder, A.L., Lakind, A., Clemmons, Z., Chen, K. (2021). Framing the global youth climate movement: A qualitative content analysis of Greta Thunberg’s moral, hopeful and motivational framing on Instagram. The International Journal of Press/Politics. https://doi.org/10.1177/19401612211055691
Li, N., & Molder, A. L. (2021). Can scientists use simple infographics to convince? Effects of the “flatten the curve” charts on perceptions of and behavioral intentions toward social distancing measures during the COVID-19 pandemic: Public Understanding of Science. https://doi.org/10.1177/09636625211038719
Li, N., Molder, A. L., & Yang, S. (accepted). The effect of visual representations of SARS-Cov-2 on the U.S. public’s fear and disgust. Health Science Reports.
NSF Funded Research
I am a research project assistant on the project “Collaborative Research: A new model for producing science documentaries: Building collaborations between scientists and storytellers to test methods of communication in film”. With partners at the film production company Wonder Collaborative, we received National Science Foundation (NSF) support (Award # AISL-2006010; PIs: Sarah Goodwin & Dietram Scheufele), $500,000. We’re using an iterative research process in film production and design to experiment with ways of communicating complex science & social issues with diverse audiences.
NOAA & NPS Funded Research
I was a graduate research assistant from Oct. 2019 to August 2020 on two federally funded projects: “Testing a Social Marketing Approach to Encourage Respectful Sea Turtle Viewing in Hawaii” which received funding from NOAA (National Oceanic and Atmospheric Administration).
The research “Adaptable Communication Strategies and Messages to Prevent Unintentional Wildlife Feeding in National Parks” funded by the NPS (National Park Service). The PI for both projects is Dr. Katie Abrams, PhD.
SELECT CONFERENCE PRESENTATIONS
Martinek, A., Clemmons, Z. (2020). Framing Climate Change on Instagram and the Effects of Identity and Self-Efficacy on Environmental Communication. Presented at the International Public Relations Research Conference (IPRRC) in Orlando, Florida.
Winners: University of Miami School of Communication Top Student Paper Award
Alterra Mountain Company, 2019
Martinek, A. (2019). Social Media, Corporate Social Responsibility and Political Activism: Diving into Academic Research, Theory and Applications. Invited speaker at the Alterra Mountain Company Social Media Summit in Denver, Colorado.
Texas A&M, 2020
Martinek, A., Clemmons, Z. (2020).Framing the Youth Climate Change Activist Movement: A Content Analysis of Greta Thunberg’s Instagram Account. Presented at Communicating the New Climate Regime: Confronting the Coming Barbarism, #TeamRhetoric Conference at Texas A&M in College Station, Texas.
Martinek, A. (2019).Corporate Political Activism and CSR: A Qualitative Content Analysis of Patagonia’s Instagram. Presented at the International Public Relations Research Conference (IPRRC) in Orlando, Florida.
- Graduate Student Council Member: AEJMC – ComSHER [Communicating Science, Health, Environment and Risk] Division (2020 – Current)
- Content Analysis Research Group (CARG) – Department of Life Sciences Communication, UW-Madison (2020 – Current)
- Member: International Environmental Communication Association (IECA) (2018 – Current)
- Climate Reality Leader: The Climate Reality Project (August 2019)
- Graduate Student Committee Member: The Geoffrey W. Holmes Graduate Research in Communication and Technology Conference (2018 – 2020)