Peer Reviewed Publications

Li, N., Molder, A. L., & Yang, S. (2022). The effect of visual representations of SARS-Cov-2 on the U.S. public’s fear and disgust. Health Science Reports.

Molder, A.L., Lakind, A., Clemmons, Z., Chen, K. (2021). Framing the global youth climate movement: A qualitative content analysis of Greta Thunberg’s moral, hopeful and motivational framing on Instagram. The International Journal of Press/Politics.

Li, N., & Molder, A. L. (2021). Can scientists use simple infographics to convince? Effects of the “flatten the curve” charts on perceptions of and behavioral intentions toward social distancing measures during the COVID-19 pandemic: Public Understanding of Science.


NSF Funded Research

I am a research project assistant on the project “Collaborative Research: A new model for producing science documentaries: Building collaborations between scientists and storytellers to test methods of communication in film”. With partners at the film production company Wonder Collaborative, we received National Science Foundation (NSF) support (Award # AISL-2006010; PIs: Sarah Goodwin & Dietram Scheufele), $500,000.  We’re using an iterative research process in film production and design to experiment with ways of communicating complex science & social issues with diverse audiences.

Learn more about this research.

Learn more about the film on CRISPR human gene editing, Human Nature.

NOAA & NPS Funded Research

I was a graduate research assistant from Oct. 2019 to August 2020 on two federally funded projects: “Testing a Social Marketing Approach to Encourage Respectful Sea Turtle Viewing in Hawaii” which received funding from NOAA (National Oceanic and Atmospheric Administration).

The research “Adaptable Communication Strategies and Messages to Prevent Unintentional Wildlife Feeding in National Parks” funded by the NPS (National Park Service). The PI for both projects is Dr. Katie Abrams, PhD.

Learn more about the NOAA communication campaign: Amazing from Afar


IPRRC, 2020

Martinek, A., Clemmons, Z. (2020). Framing Climate Change on Instagram and the Effects of Identity and Self-Efficacy on Environmental Communication. Presented at the International Public Relations Research Conference (IPRRC) in Orlando, Florida.

Winners: University of Miami School of Communication Top Student Paper Award

Alterra Mountain Company, 2019

Martinek, A. (2019). Social Media, Corporate Social Responsibility and Political Activism: Diving into Academic Research, Theory and Applications. Invited speaker at the Alterra Mountain Company Social Media Summit in Denver, Colorado.

Texas A&M, 2020

Martinek, A., Clemmons, Z. (2020).Framing the Youth Climate Change Activist Movement: A Content Analysis of Greta Thunberg’s Instagram Account. Presented at Communicating the New Climate Regime: Confronting the Coming Barbarism, #TeamRhetoric Conference at Texas A&M in College Station, Texas.

IPRRC, 2019

Martinek, A. (2019).Corporate Political Activism and CSR: A Qualitative Content Analysis of Patagonia’s Instagram. Presented at the International Public Relations Research Conference (IPRRC) in Orlando, Florida.


  • Graduate Student Council Member: AEJMC – ComSHER [Communicating Science, Health, Environment and Risk] Division (2020 – Current)
  • Content Analysis Research Group (CARG) – Department of Life Sciences Communication, UW-Madison (2020 – Current)
  • Member: International Environmental Communication Association (IECA) (2018 – Current)
  • Climate Reality Leader: The Climate Reality Project (August 2019)   
  • Graduate Student Committee Member: The Geoffrey W. Holmes Graduate Research in Communication and Technology Conference (2018 – 2020)